There are so many review sites online it may seem impossible to manage any business’ reputation and stand out from the crowd. New businesses are cropping up constantly so it has never been more important to build a strong online presence.
More than 89% of consumers read online reviews before making a purchasing decision.
What a customer is saying about the online could be the key determining factor in the success or failure of any business?
Google Reviews is an easy-to-setup reputation management tool that makes it easy for potential customers to find everything they need to know about the business or the product and the services at first glance.
Are Google Reviews so important for business?
Yes, Google Reviews so important for any business because Google reviews have a powerful impact on a business’s online reputation. Google reviews and star ratings are an important part of digital marketing.
If You Want To Rank a business in 1st page of Google search result,
The first step is creating a Google My Business account and it is a free, location-based search platform that makes it easy for customers to find, when they use Google services, such as Google Search.
Here are #5 tips that can be optimizing Google reviews for the business are:
1. Don’t underestimate the power of Google reviews:
When it comes to Digital marketing, Google is still one of the best and most powerful platforms to focus on and online reviews are an increasingly important part of a customer’s buying behavior of a product or services.
2. How Google reviews can impact your business:
Google reviews have an enormous amount of power. According to the 2018 Local Search Ranking Factors Survey conducted, review signals make up 15 percent of Google’s total ranking factors in local search results. These reviews include, review quantity, review velocity and review diversity.
3. Verify your business:
A piece of business information to appear on maps, search and other Google services, that must verify any business with Google. Google My Business, making it easier than ever for customers to find any information about the business.
The information which enters by a customer is 100 percent correct, such as opening and closing times. Incorrect or misleading information is frustrating for Google users, and will only deter customers from using the products or services.
4. Integrate your online review platforms:
Google My Business revolutionized the way SMEs could market themselves online with Google search.
Basically, Google My Business allowed for an integrated approach to local search marketing, streamlining the process of managing local business data, reviews and social interactions across multiple sites ( Example – Facebook and Twitter ) will appear along with the business information.
5. Manage your Google reviews:
Online review management and reputation management have become central to SME’s modern digital marketing strategy. To remove online reviews, unless the reviewer takes it down themselves and it is so difficult and the very trick is to encourage positive reviews of your business and keep your average scores and brand sentiment as high as possible.
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