heap.io: Read Customer Reviews, Pros, Cons and others
Heap is another web analytics platform that records every user interaction on a website, including page views, link clicks, comments, and other actions. You can use the tool to track events and create sales funnels to better understand user flow and drop-off. It also includes tools for visualizing trends over time. Even users with no technical knowledge will find the tool simple to use and deploy. Heap also tracks and monitors activity on your website, analyzing it and creating a list of the most common events. This flexibility allows you to identify and categorize the action as you see appropriate.
Customer’s Reviews Summary:
1. Blake O’s Review:
Likes :
Heap has a lot of cool features.
On the data integration front, auto-capture is a lifesaver, and server-side event integration is a super easy. There is no time lag between tracking any client-side event and gaining insights.
Dislikes :
Their customer service can be slow to resolve issues. However, their responses are usually thoughtful and thorough.
Final Summary :
Some of the issues that Heap performs best at solving:
• Acquisition funnels that are paid
• Retention of users
• Increasing subscriber LTV
2. Gabe R’s Review:
Likes :
The ability to customize definitions based on behaviors and third-party data injected in Heap makes it easier for a developer to create tracking behaviors and merge data into the system, their integration with data warehouses makes it simple for users to push data into and mix with reporting.
Dislikes :
The every step of the process must be configured makes it highly technical, and it sometimes necessitates multiple team collaborations. Integrations to get data and report from multiple sources can be difficult to build.
Final Summary
User behavior tracking, experimentation, account matching, AB testing, and conversion tracking, data extraction and customer segmentation based on integration.
3. Danielle B’s Review:
Likes :
Heap was simple to set up and starts collecting data right away. The ability to test definitions in real time, along with the visual tagging feature, is what drew me in.
Dislikes :
The only disadvantage of Heap is that when I enable server-side custom events, I cannot easily validate account properties. It would be more convenient to be able to select which custom properties are displayed in the live data feed, or to have an Account chart option similar to the User option.
Final Summary
Heap has enabled us to understand what users are doing in the application, which features are being abandoned, and where users may be having difficulties.
4. Bryan P’s Review:
Likes :
Heap can provide us with information about how our product is being used by customers. Product can obtain granular insights, but CS stays at a higher level.
Dislikes :
Segments within heap can drive a lot of reporting, and if you are not an administrator, it can be difficult to see behind the curtain to understand the nuances with segments or even queries.
Final Summary
Heap assists us with reporting on MAUs, feature adoption, incentivization opportunities, and customers ’ overall health. There are many more use cases for the product, but these are the most important for CS.
5. Amarsh V’s Review:
Likes :
I appreciate how simple it is to analysis and generate usage reports using simple queries. I also enjoy the visual labelling function.
Also, I like the new chart templates feature.
Dislikes :
When using the visual labelling feature, the event pop-up is unclear. Also, I’d like to see Heap allow me to flag a UI component regardless of how the HTML code is written, so that product designers and managers can use Heap to analyze the usage of any component on the page, even if two components have the same CSS/HTML selectors.
Final Summary
We have tools and mechanisms in our company that provide qualitative insights into product usage, but Heap is the only primary tool we use for any kind of quantitative analysis. It enables us to truly measure usage as well as set and track clear goals.
