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Whether rooted in fact or based on legend, stories connect them to the past and give us a glimpse of the future. They’re their collective memory, their eyes and ears. Stories have the legs to carry us down the road, even when they’re sitting in their living rooms. Stories have the power to transform. But not all stories are spun from the yarn of good intention. One jewelry industry whopper rankled us so much, they made it their business to un-tell it. Its famous opening line, “How else can two months’ salary last a lifetime?” was unleashed to convince people they had to drop a fortune to feel like a million bucks. But there’s another way to look at two months’ salary. A different way. And that’s their story – one that begins and ends with their customer. A hard day’s work can buy a lot of things. For most people, groceries are a pretty good place to start. But folks who make practical choices still want to look sharp, indulge their sense of occasion, and give their spouse a cherished gift. That’s where they come in.

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Location: United States

Phone: 888-333-2012