A customer’s decision to make a purchase from your company. A customer deciding whether or not to buy something, for example:
1. Getting a recommendation from anyone.
2. Online research also an option
It’s easy fast and easy to make purchases online without ever connecting with sales, which can make a huge impact on customer purchases of the product and the service.
1. Create different spaces to leave reviews:
Potential customers even make it to the website to learn about your business, make sure they can learn about no matter where they’re conducting online research about making a purchase.
Third-party sites people consult to learn more about a business or a product:
1. Yelp: BrightLocal found that Yelp and Facebook were consumers’ most trusted source of customer reviews in the U.S., so make sure your business is registered and up-to-date, regularly monitoring communications coming from this profile responsive business owners are highlighted with an average response time and response rate.
2. Facebook: A customer can claim the business on ’ Facebook Page for potential customers.
High levels of responsiveness, so make sure before assigning someone to monitor incoming messages across the channels.
3. Google: Google My Business that claim the business on the world’s biggest search engine, where potential customers might find, if they’re searching for information on Google, or searching for directions in Google Maps.
2. Optimize your content:
A customer reviews might be coming in an unsolicited from happy – or unhappy.
Optimize the website, blog posts, social profiles, and emails to provide quick and make an easy avenue through which to write reviews by:
Setting up website badges to quickly and easily direct visitors to on Yelp, Facebook, and Amazon pages to read and leave reviews.
Optimize your website for mobile devices for people who come to your website when they’re browsing social or conducting searches on their phone.
If a customer reviews via email, keep the asks in short and sweet.
3. Create incentives:
Offer incentives to customers to write a review – such as discount or coupon codes, entrance into a contest for an even bigger prize, or gift cards for coffee, online shopping, or cold hard cash, etc
4. Ask at the right moments:
Soliciting customer reviews at the right moment in their journey with the business to get optimal results. A review at the wrong moment, it could result in a customer leaving a negative review that hundreds more people read when considering whether or not they want to from the business.
After they experience or demonstrate success with the product or service
When they re-purchase or re-order
After they tag the brand in a post on social media
If they are spending time on your website browsing other products or services
If they refer to another customer
5. Meet customers where they are:
Don’t email your customers to ask them to leave you a positive review on a review website.
Instead, make sure your requests match up with the avenue where a customer to write a review. If anyone sending out an email asking for a customer review, make sure the email links to exactly where they can leave their feedback. For example, if you want reviews on the Facebook Page, send the request via Messenger.
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