Google is often the first point of contact between a user and a business. From finding businesses nearby to planning itineraries for upcoming trips to looking up a forgotten phone number, we plug keywords into Google to help us with anything we want to know. And if we want to find out how one business compares to another, we Google to find out about other people’s experiences.
Recognizing the need, Google has rolled out its own reviews feature, which
How to Add Google Reviews to Your Website?
If you only copy and paste reviews to your site, you remove the legitimacy from the post, and you may run afoul of content usage rights. However, there is a way to embed these reviews directly from your business page.
Sign in to the Google account controlling your business listing.
1. Load your Google+ business page.
2. Click the share icon located in the lower right-hand corner of the review.
3. Click the options arrow in the top right corner of the shared post.
4. Choose “Embed Post” from this menu.
5. Copy the Header code.
6. Open the review page of your website in your preferred editor.
7. Paste the header code between the <head></head> HTML tags on this page.
8. Copy the Content code.
9. Paste this code wherever you want to display the review.
Why Google Reviews are Important and How to Get Google reviews?
Getting reviews from your user has always been a beneficial exercise for business and When we need information, we go to Google. When we need to find another website, we go to Google. When we want to make a purchase, we go to Google. It’s sort of the internet’s bread and butter. In fact, every day, Google processes over 3.9billion searches.
Knowing that it’s easy to see how a business’s online presence is heavily linked to their success as a whole. Whether it is blog posts, podcasts, social media profiles, or company websites, online exposure can make or break a company. In the past few years, we’ve seen Google business reviews play a bigger and bigger role on whether your site gets more visibility and you get more users. A company’s Google business ratings and reviews end up influencing the users’ decisions to engage with the company and/or purchase their produce.
The easiest way to get Google reviews, simply ask your user to leave a review. Let them know that their feedback is important to you. This can be done through email social media profile, or even offering some sort of incentive to do so, such as a discount. You can also post a specific link on your company’s website that will direct a user to write a review on your Google My Business page
Benefits of Google Reviews :
Make sure you encourage users to leave reviews on your Google My Business listing, especially when they are happy users. Reviews matter to your local rankings on Google search.
Here are the top 3 Benefits of Google Reviews:
1. Customer Trust:
There have been ample studies to show that up to 88% of user trust testimonials from 3rd party sites as much as personal recommendations because only a potential user will know that the review came directly from the people who wrote them and that you are not faking it.
2. SEO Benefits:
Reports have also shown that Google reviews often increase the click-through rate to your website and are used to reinforce your geographic reviews online which is why they often increase your local search placement on the search engine.
Product/service keywords in the reviews, positive sentiments and the number of reviews all help to trigger trust and signs to search engines to put your business higher.
3. Potential to Increase ROI:
Positive reviews can lead to a better click, which in turn can result in conversions and sales. In addition, the higher you rank, the more potential for sales of your product and service.