Net32 Review

The year was 1996 and our founder, Dr. Pat Cassidy, his wife Donna, and their 3 kids, were on route to the mountains of North Carolina for a family vacation. Pat and Donna had decided to pick a “winner” from 3 new business ideas they had come up with, while the kids took turns harassing one another.

One of the ideas stemmed from a solo practice startup attempt in Vancouver, British Columbia, a few years prior. Unfortunately, the business struggled and eventually failed despite his best efforts. How could that have happened to a guy who had placed first in his 4^th year graduating class at dental school? Dr. Cassidy was determined to dig deeper to answer that question, not wanting to experience such a personal and professional setback ever again.

With the humility and perspective gained from the practice startup, Dr. Cassidy became immersed in studying the business of dentistry trying to uncover the factors that increase likelihood of success — and what pitfalls to avoid. One of the most powerful insights for him was the mistaken and often unconscious belief coming out of dental school that academic and clinical excellence provided a sure path to business success. Simply not true. No amount of clinical expertise or knowledge will overcome poor business practices. Sadly, it seemed that struggling dentists tended to suffer in silence instead of seeking help from successful colleagues.

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