Reviews help people all over the world determine which services and products are best. These personalized assessments hold a powerful effect on the behavior of the public, therefore influencing sales. Having a lot of positive reviews can help boost your online authority and lead to more conversions and sales.
Why Are Online Reviews So Important?
Online Marketing embraced any business, when aware of some of the benefits it offers. Moving from a more traditional form of marketing and advertising to an online model may seem like a distraction, but it really is the only way to ensure that your business will survive in the digital age.
If any companies that are using online marketing effectively find many benefits such as nearly unlimited reach at very cost effective impact to marketing budgets. They have identified some of the top reasons that online marketing is important to both b2b and b2c businesses and share them here.
Your prospects and customers are looking for you online:
So, traditional marketing used a push approach to direct messages to prospects and customers in the form of advertising, direct mail and other vehicles. Today, the people you want to reach are already online and they’re looking for you and your products and solutions.
After studying of Internet users in America shows that 85% of people use the Internet to do preliminary research on products and services they’re interested in and may want to purchase.
- 89% of consumers read online reviews before visiting a business
- 85% of consumers trust online reviews as much as a personal recommendation
- 70% of consumers say that positive reviews make them trust a local business more
- 09% of website traffic value is attributed to online reviews
- 89% of consumers say that their purchases are influenced by online reviews
- Product page visitors who read reviews, convert at a 56% higher rate
Mobile rules digital marketing today because most people use it to search and make purchases. In fact, 18% of local searches conducted on mobile devices lead to purchases made within a day.
The Impact of Reviews
Reviews not only have the power to influence consumer decisions but can strengthen a company’s credibility. Reviews have the power to gain customer trust, and they encourage people to interact with the company. Customer interaction ultimately leads to improved profits for businesses.
68% of online shoppers are more likely to engage with businesses that have positive reviews, and 93% determine whether a business has a good reputation (or not) based upon the available reviews.
How Many People Read Online Reviews?
A 2014
survey by Bright Local revealed 88 percent of respondents
occasionally or regularly read online reviews of local businesses.
These respondents use reviews to
make a decision about where to shop. That number went up in 2015
to 92 percent and dipped only slightly, to 91 percent, in 2016.
This is so powerful that it’s worth repeating:
Research shows that 9 out of 10 consumers read online reviews about your business.
A 2016 Ask Your Target Market survey indicated that 75 percent of respondents check online reviews before making purchases always, most or half of the time, and 73 percent of those surveyed said online reviews were important to them.
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