Google is often the first point of contact between a user and a business. From finding businesses nearby to planning itineraries for upcoming trips to looking up a forgotten phone number, we plug keywords into Google to help us with anything we want to know. And if we want to find out how one business […]
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80% of shoppers trust online reviews the same way they’d trust a personal recommendation from a family member or friend. ·25% more money on shopping is spent by users on businesses with excellent reviews. ·90% of users purchased after being influenced by online reviews. · Nearly 60% of users decide to buy online after reading […]
Continue readingThe loss of consumer trust is a huge threat to brands. As our economy undergoes digital transformation in all industries, brands are getting swept up in a massive shift in trust. According to the most recent Edelman Trust Barometer, the US saw a drastic decrease in trust in the last 12 months for both businesses and […]
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