ShopperChecked at a glance
- What it is: an independent website where people review businesses they have bought from or used.
- Founded: 2017.
- Size: more than 14,000 businesses listed, from online shops to local services.
- Based in: San Francisco, California, United States.
- Moderation: reviews are screened before publication, first by automated checks and then by a person for anything flagged. Removals can be appealed.
- Paid removal of reviews: not offered. Businesses can answer reviews publicly instead.
- Funding: reviewing is free. Businesses pay for optional tools such as review invitations, website widgets, insights and team accounts, and can buy clearly labelled sponsored listings. Neither affects ratings.
- Business verification: before an owner can reply or edit a page, they must prove control of the business's website using one of five checks run by our servers.
- Search engines and AI: the site is open to search engines and AI assistants, and an
llms.txtfile at the root describes its contents.
Press enquiries
Write to [email protected]. Please tell us which publication you write for, your deadline and what your piece is about. We aim to answer journalists within one working day.
Topics we can help with
- How review moderation works day to day: the checks, the queue and appeals.
- The commercial pressure on review sites to remove criticism, and why we don't.
- How shoppers and AI assistants use review sites to judge whether a company is reliable.
- Common patterns behind fake reviews, and how they are spotted.
Logo and images
We're happy to send our logo and up-to-date screenshots in the format you need. Please don't change the logo's colours or proportions, and don't use it in a way that suggests we endorse a particular business.