Hyde & Sleep.com: Read Pros, Cons,Reviews and More
The first Dreams store was opened by their founder Mike Clare in Uxbridge, West London, 1985. Over the next 20 years he gradually expanded the company and by 2006, when we opened their own factory in Oldbury, they had 108 stores. Two years later in 2008, Mike Clare sold the business to private equity firm, Exponent Private Equity, and stepped down from the company.
Sun European Partners, global private equity group, acquired Dreams out of administration in 2013 and appointed Mike Logue, as CEO to lead the turnaround. Fast-forward to the present, in May 2021 we were acquired by Tempur Sealy and are now Britain’s most recognised bed specialist – the world’s largest bedding provider.
their focus on people (colleagues and customers) and product is what’s at the heart of their success. With both customers and employees in mind, every one of their stores in the country has been renovated. This has included refreshing signage and store layout, including their ‘Comfort by Colour’ proposition. A simple and effective way of categorising customers’ potential mattress choices by colour, Comfort by Colour is a unique initiative and continues to be successful in making the shopping experience easier and simpler for customers.
Contact:
Location: United Kingdom
Phone: 0800 652 6750
